Growth Strategy

NORDICS

NORDICS

In the Nordics, we will continue to defend our leading hotel chain position in the area, and introduce our lifestyle select Radisson RED and luxury brand, Quorvus Collection, in capital cities.

WESTERN EUROPE

REST OF WESTERN EUROPE

We will continue our organic growth, roll out Radisson RED and increase Park Inn by Radisson hotels in Benelux. We remain committed to a solid Radisson Blu portfolio in the UK, and aim to further develop our upper-upscale core brand at key destinations like Geneva, Munich and Vienna.

EASTERN EUROPE

EASTERN EUROPE

In Eastern Europe, Poland continues to be a key focus country. Our growth plan for the region includes Radisson RED hotels in key cities. For Park Inn by Radisson, we will concentrate on scaled growth in the Baltics, Russia and other CIS countries; and we will continue to fill gaps with Radisson Blu.

MIDDLE EAST, AFRICA & OTHERS

MIDDLE EAST, AFRICA & OTHERS

The Kingdom of Saudi Arabia and the United Arab Emirates remain key strategic destinations, and our focus lies on the delivery of our h2 pipeline. Across Africa, we'll expand the network further to defend our leading position.