Radisson set to make first landing on France’s northern coast
Radisson Hospitality AB, publicly listed on Nasdaq Stockholm, Sweden and part of the Radisson Hotel Group, is delighted to announce the signing of the Radisson Resort Sangatte Blériot-Plage in France. It marks the Radisson brand’s debut in the country, where it will become part of a portfolio that boasts 16 hotels and more than 2,800 rooms in operation or under development.
Situated on the Opal coast in the Pas-de-Calais area, Sangatte Blériot-Plage is a small and charming seaside destination that’s increasingly popular with travelers – both for its golden beach facing out onto the Channel and its easy access to the Eurotunnel, linking it to Western Europe’s major capital cities. The entire region enjoys a healthy flow of tourist arrivals, with international visitors making up more than a quarter of those journeying to a destination that’s quickly growing in demand.
As well as attracting visitors looking to explore its sweeping natural coastline and the impressive cliffs of Cap Blanc-Nez and Cap Gris Nez, Sangatte is becoming a major destination for nautical travelers taking to the sea rather than relaxing on the beach.
Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, said: “We’re delighted to be bringing the first Radisson branded property to France. Calais and the surrounding areas are undergoing a major transformation to attract more tourists (including international visitors), and – with few international operators already in Sangatte – we’re looking to be first movers in what will be a strong growth market.”
Due to open in 2021, the new-build Radisson Resort Sangatte Blériot-Plage will feature 115 rooms, including six suites. Guests will be able to enjoy quality dishes or sup cocktails at the resort’s restaurant & bar – which will also feature an amazing panoramic terrace that’s sure to draw a crowd in the summer months. Other leisure facilities will include a spa, a fitness center and an indoor swimming pool, with business travelers catered for by two meeting rooms.
The resort’s location is where it will really shine. Its seafront location will offer guests direct access to the beach, making it simple to relax in the sun or enjoy a bracing stroll depending on the season. As part of the established Eco-Village development, the Radisson Resort Sangatte Blériot-Plage will be within walking distance of a wide range of beach activities, shops and even a golf course.
Lionel Vandecasteele, a representative of Twin Promotion, the resort’s owner, said: “It’s a pleasure to continue our longstanding and successful relationship with Radisson Hotel Group, and to bring one of its renowned brands to Sangatte Blériot-Plage in France. The local hotel market has been performing strongly in recent years, and there’s currently a gap for a resort property with access to extensive leisure facilities. We’re looking forward to welcoming guests and providing them with amazing experiences.”
With its proximity to the Eurotunnel and connections to Eurostar, the Radisson Resort Sangatte Blériot-Plage will be simple to reach by car, train or ferry. Guests will also enjoy easy access to Calais, Lille and Paris – and can even travel to or from London or Brussels in approximately an hour.
The Radisson Resort Sangatte Blériot-Plage will be managed by Radisson Hospitality AB under an international franchise agreement.
Chris Fielding-Martin, Area Director Marketing UK Ireland Western Europe
Lucie Cardona, Director, Corporate Communications, PR & Reputation Management
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group™ is one of the world's largest hotel groups with eight distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. The Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel.
Radisson Rewards ™ is a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offer exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings place people at the heart of everything we do and treat every meeting or event as more than just a date in the calendar. Designed around three key commitments – Personal, Professional and Memorable – delivered through bespoke services, Radisson Meetings create successful and unique experiences for our guests.
More than 95,000 team members work globally for the Radisson Hotel Group and at the hotels licensed to operate in its systems.
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ABOUT TWIN PROMOTION
Twin Promotion is a family-owned business that specializes in the construction of accommodation for tourists, students and the elderly – including furnished apartments, holiday parks and hotels. It has operated for 43 years in Belgium and for 25 years internationally. Our biggest strength is our ability to deliver a complete solution that takes in every step of a development. We’re the investor, promoter, marketer, coordinator and operator.
We employ 300 people in our offices across Belgium and France, with teams in business development, sales, accounting, legal and administration.
Working on projects in cities and destinations that demonstrate touristic or economic potential, we share our experience and know-how in the construction of quality housing and resorts – managing your development from start to finish.
With 25 years of experience, we’re hugely familiar with the tourist real estate market – and the number one in the sector, with more than 2,500 units in operation in Brussels.
For eight years, our Holiday Suites branch has developed (both in France and abroad) our concept of residences with the slogan "like home and at the right price". We take care of all the economic, organizational and commercial requirements for various hoteliers.
We look after every stage of a project until its delivery, taking into account the requirements of our clients.
For more information, please visit: https://twinpromotion.be/