Growth Strategy

NORDICS

NORDICS

In the Nordics, we continue to be the largest international operator. Moving forward, we will introduce our lifestyle select Radisson RED and luxury brand, Radisson Collection, in capital cities. We adopt an asset-right model on this continent, including management contracts, franchises, leases and industrial investments.

WESTERN EUROPE

REST OF WESTERN EUROPE

With a clear asset-right model, we identified around 50 cities in Western Europe where we would commit. Our new focus countries are the UK, Germany and Italy – and our expansion is predominantly through organic growth. Our new brand architecture offers various opportunities for investors – notably the Radisson®, Radisson Collection and Radisson RED brands.

EASTERN EUROPE

EASTERN EUROPE

We are by far the largest hotel company in Eastern Europe. Poland continues to be a key focus country. Our growth plan for the region is based on an asset-light model, with selective commitments and a focus on leveraging our new brand architecture across the region.

MIDDLE EAST, AFRICA & OTHERS

MIDDLE EAST, AFRICA & OTHERS

The Kingdom of Saudi Arabia and the United Arab Emirates remain key strategic destinations, and our focus is on the delivery of our strong pipeline. Across Africa, we’ll expand the network further to defend our leading position.