ERIC

Eric De Neef

Executive Vice President, Global Chief Commercial Officer

Nationality: Belgian

Born: 1964

Year of Appointment & Employment: 2011

Education: Graduate in Hotel Management from CERIA-IPIAT in Brussels

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Eric De Neef serves as the Executive Vice President and Global Chief Commercial Officer for the Radisson Hotel Group globally. Eric leads the global commercial teams based in Brussels (EMEA), Minneapolis (Americas) and Singapore (Asia Pacific). Eric reports directly to Federico J. González, President and CEO of Radisson Hospitality AB and Chairman of the Global Steering Committee of the Radisson Hotel Group.

In his role, Eric helps drive the group's international ambition and vision to become the worldwide hotel group of choice for guests, investors, partners and employees. As a member of the Global Steering Committee, Eric is responsible for developing the global branding, marketing and revenue generation strategy focused on driving guest engagement and loyalty. His role also includes sales, distribution and revenue optimization, to cover the full commercial scope of the business. Additionally, he is the driving force behind the corporate communications, public relations and reputation management strategy for Radisson Hospitality AB.

Eric joined The Rezidor Hotel Group (now Radisson Hospitality AB) in February 2011 as Senior Vice President for Park Inn by Radisson, and as a member of the Group's Executive Committee. He brings more than 30 years of hospitality experience in operations and strategic management.

Prior to joining Rezidor, Eric served as Managing Director for Accor's All Seasons, Mercure and M Gallery Hotel brands in France. He was responsible for defining the global strategy for the three brands, totaling 325 hotels.

Eric is a graduate in hotel management and speaks French, Dutch, English and German.

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