Carlson Rezidor announces first Radisson Blu hotel in Belarus and further strengthens leading position in Russia/CIS & Baltics

22 Oct 2014

Carlson Rezidor, one of the  largest and most dynamic hotel groups worldwide, extends their network in  Russia/CIS & Baltics and adds a new country to their growing portfolio: Belarus.  The very first Radisson Blu hotel in the capital city Minsk will enjoy a prime  location on a main axis leading from the centre to the airport. Featuring 200  rooms with signature services such as free high speed internet access, the upper  upscale property will open its doors in Q2 2017.

At the Russia & CIS  Hotel Investment Conference (RHIC), Carlson Rezidor also announced a new  Radisson Residence in Zavidovo, a popular leisure destination and natural  reserve 100 km northeast of Moscow. The property will comprise 200 apartments  and is scheduled to open in Q4 2014. Since last summer, Carlson Rezidor already  operates a Radisson hotel in Zavidovo.

“Both signings further  strengthen our leading position in Russia/CIS & Baltics, and underline our unchanged  commitment to this emerging market which is one of our most important growth regions”,  said Wolfgang M. Neumann, President & CEO of Rezidor.

At RHIC, Carlson Rezidor  also presented the new concept “Welcome Russia” – featuring selected websites,  hotel menus, in-hotel media and travel guides in Russian language. The group’s  50 hotels with the highest Russian guests’ volume will implement the programme  in November. “The Russian clientele is very important for us. We want to make  our Russian guests’ travel smoothly and easy, and break down language  barriers”, explained Neumann.

With a total of 74 hotels  and 18,300 rooms in operation and under development, Carlson Rezidor is the  leading international operator in Russia/CIS & Baltics, and has a room  count twice as high as the nearest competitor. The group’s core brands Radisson  Blu (upper upscale) and Park Inn by Radisson (midscale) are the largest brands  in both Russia and CIS. Carlson Rezidor’s overall development strategy is built  on asset-light, profitable and sustainable growth with a strong focus on  emerging markets.

Carlson Rezidor’s presence  in Russia dates back to 1991. The group was one of the first international  operators to pioneer the market and to establish a dedicated area office in  Moscow. “Long-term expertise, deep knowledge of the region, and trustful relationships  to owners are crucial for our mutual success. Together with our business  partners, we aim to further position Radisson Blu as the premier upper upscale  brand in the region’s key markets and to grow our midscale brand Park Inn by  Radisson at economically vibrant destinations that often lack international quality  accommodation”, said Elie Younes, Senior Vice President & Head of Group  Development of Rezidor. “Russia, CIS & Baltics also offer opportunities for  our new brands Radisson Red in the lifestyle select segment and Quorvus  Collection in the luxury segment which we want to capture with selected  partners in selected markets”, added Younes.

Carlson Rezidor’s flagship  in the region is the Radisson Royal Hotel Moscow (535 rooms), an award-winning  property in a landmark building that is part of Stalin’s legendary “Seven  Sisters”. In Greater Moscow, the company’s portfolio features eight hotels in  operation and under development including the Radisson Congress Hotel (400  rooms) and the Park Inn by Radisson Hotel (600 rooms) that will open in early  2017 on the grounds of the historic All-Russian Exhibition Center.

Other key markets for the  group are St Petersburg and Sochi (each with six hotels in operation and under  development). Across Russia/CIS & Baltics, Carlson Rezidor is also active  in further primary locations such as Tbilisi/Georgia, Astana/Kazakhstan and  Riga/Latvia with Radisson Blu, and has Park Inn by Radisson hotels at  destinations like Yekaterinburg, Veliky Novgorod and Kazan/Russia,  Vilnius/Lithuania and Baku/Azerbaijan. The group’s most recent openings in  Russia were the Radisson Blu Hotel Sheremetyevo Airport, Moscow (391 rooms; the  only property with direct terminal access) and the Park Inn by Radisson Hotel  Pulkovo Airport in St Petersburg (200 rooms).


For  further media information please contact:
  Christiane Reiter,  Senior Director Corporate Communiation,
  Renu Snehi, Senior  Director PR, Brand & Marketing Communication,