Iconic Radisson Blu Strand Hotel, Stockholm sees stylish redesign

03 Oct 2017

20171003-STOCKHOLM.pngThe Radisson Blu Strand Hotel, Stockholm, originally launched in 1912 for the Olympics, is undergoing a significant refurbishment, transforming it into Stockholm’s leading lifestyle hotel. Scandinavian stylish design meets rich history at the iconic hotel, famously frequented by Swedish actors Greta Garbo and Ingrid Bergman, who favored the Sea Salon Suite with views of the Royal Dramatic Theatre.

All 170 guest rooms and suites, meeting spaces, lobby, restaurant and bars at the hotel are being renewed by acclaimed architectural agency Wingårdhs enhancing the guest experience and creating the contemporary lifestyle hotel, due to be completed spring next year. Most phases of the beautiful renewal are already complete, and the hotel has undergone a substantial transformation, with only the final guest rooms left to finish.

“We are delighted to welcome guests to the newly refreshed stylish interiors of Radisson Blu Strand Hotel, Stockholm, where our personalized guest services and excellent local knowledge awaits, allowing guests to experience a true taste of Stockholm as seen only by locals, and creating memorable moments for all.", says Eva Kalling-Hansson, General Manager at the hotel.

Already now, guests can enjoy the new hotspot, ‘The Strand’ restaurant, the stylish meeting area, ‘Strand Gatherings’, the transformed lobby and the first new and iconic guest rooms, all designed by Wingårdhs. With on-trend design furniture and design classics from Fritz Hansen, GUBI and Flos, the hotel is full of Scandinavian design and clear international influences, designed to complement the rich history of the hotel.

“We believe in creating a dynamic experience by amplifying the building’s own character. We wanted the new elements to be a distinctive addition to the original appearance,” says Leila Atlassi, architect at Wingårdhs in Stockholm, and continues:

“To create a warm and welcoming atmosphere, the interior tonality has been set from natural materials like stone, wood, leather, metal, and concrete in their natural colours. A specific tone of grey is noticed on the walls – Strand Grey, and constitutes the base in the interior concept,” says Altassi.

As part of the renewal, the Radisson Blu Strand Hotel, Stockholm has launched a stunning new food and bar concept, Swedish Brasserie ‘The Strand’, creating a new hotspot that is reviving Blasieholmen in the heart of Stockholm, serving classic flavours in an elegant and relaxed atmosphere. Plush velvet seats in dark greens and purples, contrast with monochrome floor, whilst elegantly designed windows allow plenty of natural light in.

With a striking view of the water of Nybrokajen, diners at The Strand will be able to enjoy breakfast, brunch, After One (Afternoon Tea), as well as a lunch, dinner, and a great After Five (After Work), revitalising classical Swedish cuisine in an inspiring and unique environment.

There are 170 fine rooms and suites to choose from at Radisson Blu Strand Hotel, Stockholm, boasting elegant Scandinavian design and convenient amenities, such as free high-speed, wireless Internet and 24-hour room service. The Tower suite, located on the top floor, benefits from a private roof terrace and sweeping panoramic views of Stockholm. Just a short walk from attractions such as Djurgården, The Modern Museum, Nordiska Kompaniet Department Store and Stureplan, the hotel provides easy access to shopping, nightlife and cultural experiences.

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Media Contacts
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About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world, and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 480 hotels, with over 106,000 rooms in operation or under development in 80+ countries.

Rezidor operates the core brands Radisson Blu® and Park Inn® by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club CarlsonSM loyalty program for frequent hotel guests. In early 2014, and together with Carlson, Rezidor launched the new brands Radisson RED (lifestyle select) and Quorvus Collection (luxury). In 2016, Rezidor acquired 49% of prizeotel. Rezidor has an industry-leading Responsible Business Program, and was named one the World's Most Ethical Companies by the US think-tank Ethisphere.

In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. HNA Tourism Group Co. Ltd., a division of HNA Group Co. Ltd. – a Fortune Global 500 company with operations across aviation, tourism, hospitality, finance and online services among other sectors – became the majority shareholder in December 2016.

The Rezidor Hotel Group and its brands employ 43,700 people in EMEA, and is headquartered in Brussels, Belgium.

For more information, visit www.rezidor.com
Twitter @carlsonrezidor
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