Radisson Blu Celebrates World Water Day with its Water-Light Super Breakfast

22 Mar 2016

2016-03-22-SuperBuffetBreakfast.jpgBlu Planet, the responsible business commitment of Radisson Blu, focuses on conserving and protecting the Earth’s priceless natural resources including water supply. Today, on the United Nations World Water Day, Radisson Blu published a special research, in collaboration with Water Footprint Network, on its “Super Breakfast” concept, which proves a 22% reduction in water footprint compared to the previous buffet breakfast.

Water Footprint Network provides science-based, practical solutions and strategic insights that empower companies, governments, small-scale producers and individuals to transform the way we use and share fresh water within earth’s limits.

To understand impact of breakfasts on water consumption, Radisson Blu invited the Water Footprint Network to undertake the calculations of the two breakfasts’ water footprints. A comparison was made between the breakfast offer in 2014 and new Super Breakfast in 2015. The research was conducted at the Radisson Blu Hotel, Zurich Airport in Switzerland, and confirms that the total average water footprint of the 2014 Breakfast per cover was 1,275 litres and the 2015 Super Blu Breakfast water footprint is 997 litres. The 278 litres difference represents a 22% reduction in the Radisson Blu breakfast water footprint.

Inge Huijbrechts, Vice President Responsible Business, comments, “Everything we eat, drink and buy creates a footprint on our planet. It is estimated that 86% of a hotel’s water use in the total value chain is the embedded water in Food & Drink products. Signalling our commitment to water stewardship, Radisson Blu is delighted to report these significant reduction in the water footprint of its Super Breakfast offer. In addition, our Super Breakfast also delivers 27% less food waste and has a significantly lower carbon footprint than the usual breakfast in other hotels or restaurants.”

“Water is a crucial resource for every business. A business’s water footprint is a measurement of the total water consumed to produce the goods and services it provides. We are delighted to be joining Radisson Blu on its water stewardship journey, one that we hope will lead to even further water footprint reductions in their hotels’ direct operations and supply chain, and deeper engagement with their customers, staff and surrounding communities in taking concrete steps toward fair and smart use of the world’s fresh water,” said Ruth Mathews, Executive Director, Water Footprint Network.

Take a look at the information sheet to get a quick understanding of the study results: http://goo.gl/LnNCsn

Or read the full report here: http://goo.gl/ibkaPj

More information on Blu Planet at https://www.radissonblu.com/en/about-blu/blu-planet


For further information, please contact:

Inge Huijbrechts, Vice President Responsible Business, Inge.Huijbrechts@carlsonrezidor.com
Keum Roling, Corporate Brand & Communication Manager, Keum.Roling@carlsonrezidor.com

About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with nearly 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

About Rezidor’s Responsible Business program

Rezidor’s ambitious and award-winning Responsible Business programme dates back to 1989. The program’s three core areas ensure that we care for our guests, our people and our planet and act in an ethical way: Think Planet: minimizing our environmental footprint; Think People: taking care of the health and safety of guests and employees; and Think Together: community action and business ethics.

Innovative offerings like Meetings Minus Carbon by Club Carlson for Meeting Planners allow our clients to have a responsible stay in all Carlson Rezidor hotels worldwide.

Rezidor has received numerous awards and accolades for being an innovative leader in sustainability practices, responsible business, and its safety and security program. More than 78% of our hotels across EMEA are already eco-labelled, and we are committed to rising to 100%. Since 2010, the group has maintained its recognition as one of the Most Ethical Companies Worldwide (by Ethisphere Institute).

In 2014, the group’s CEO also announced the company’s focus on developing more women in leadership position, as part of its employee value proposition (Our Promise). This is the group’s proactive mission to bring about a truly positive change in the company’s Diversity and Inclusion culture, aiming to have 30% of its senior leadership position taken up by women.

Rezidor has been subscribed the UN Global Compact since 2009 and is a signatory to the UN CEO Water Mandate.

For more on Rezidor’s Responsible Business, visit www.responsiblebusiness.rezidor.com.

About Water Footprint Network
Water Footprint Network provides science-based, practical solutions and strategic insights that empower companies, governments, small-scale producers and individuals to transform the way we use and share fresh water within earth’s limits.

As the global leader in Water Footprint Assessment, we find solutions using a common methodology that interlinks water related issues and leads to strategic action for water stewardship, resource efficiency, fair allocation and good governance. Our data, tools and Global Water Footprint Standard bridge sectors and viewpoints, illuminate the path towards integrated water resource management and accelerate progress towards sustainable development.
For more information, visit www.waterfootprint.org .