Radisson Blu Introduces #Bluroutes for Fitness Enthusiasts
A New Program Will Provide Guests with Running and Cycling Routes at Radisson Blu Hotels
MINNEAPOLIS AND BRUSSELS (Oct. 16, 2014) – Radisson Blu®, one of the world’s leading hotel brands, today announced a new program called #BluRoutes that will provide guests with running and cycling routes at select Radisson Blu hotels.
#BluRoutes start and end at the hotel. #BluRoutes are designed to help guests maintain their exercise routines while travelling. For a list of participating hotels and more information, visit radissonblu.com/bluroutes
“We know that exercise is important to many of our guests, and we are delighted to introduce #BluRoutes to help them maintain their fitness regime while staying with us.” said Rose Anderson, vice president, Branding, Radisson Blu. “Each route has been carefully designed by hotel staff with a passion for sport so our guests can be sure that they are experiencing the best run or cycle that the immediate local area has to offer.”
Participating hotels will have one or more routes of varying length and degree of difficulty that start and end at the hotel. #BluRoutes may be accessed via the Radisson Blu One Touch app, the new mobile app which puts all Radisson Blu hotel services and local area information in the palm of our guests’ hands. Guests can simply choose their hotel and select ‘Out and About’ from the main menu to view the #BluRoutes. Guests may also access #BluRoutes via the hotel’s web site, or request a printed map from the hotel’s reception desk.
With over 275 hotels, Radisson Blu flagship properties can be found in prime locations, including major cities, airport gateways and leisure destinations around the world.
For a full list of participating hotels and more information, go to http://www.radissonblu.com/bluroutes. To download the Radisson Blu One Touch app, visit https://itunes.apple.com/us/app/radisson-blu-one-touch/id708407920?mt=8
About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 275 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes more than 1,350 hotels in operation and under development totaling 180,000 rooms and a footprint spanning 105 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs. Carlson Rezidor Hotel Group employs 88,000 people worldwide and is headquartered in Minneapolis, Minn., and Brussels, Belgium. Visit www.carlsonrezidor.com for more information.
Renu Snehi, Senior Director PR, Brand & Marketing Communication
Christiane Reiter, Senior Director Corporate Communication