Radisson Blu Introduces #Bluroutes for Fitness Enthusiasts

16 Oct 2014

A New Program Will Provide Guests with Running and Cycling Routes at Radisson Blu  Hotels

MINNEAPOLIS  AND BRUSSELS (Oct. 16, 2014) – Radisson Blu®,  one of the world’s leading hotel brands, today announced a new program called  #BluRoutes that will provide guests with running and cycling routes at select Radisson  Blu hotels.

#BluRoutes start and end at the  hotel. #BluRoutes are designed to help  guests maintain their exercise routines while travelling. For a list of  participating hotels and more information, visit radissonblu.com/bluroutes

“We  know that exercise is important to many of our guests, and we are delighted to introduce  #BluRoutes to help them maintain their fitness regime while staying with us.” said  Rose Anderson, vice president, Branding, Radisson Blu. “Each route has been  carefully designed by hotel staff with a passion for sport so our guests can be  sure that they are experiencing the best run or cycle that the immediate local  area has to offer.”

Participating  hotels will have one or more routes of varying length and degree of difficulty  that start and end at the hotel. #BluRoutes may be accessed via the Radisson  Blu One Touch app, the new mobile app which puts all Radisson Blu hotel  services and local area information in the palm of our guests’ hands. Guests  can simply choose their hotel and select ‘Out and About’ from the main menu to  view the #BluRoutes. Guests may also access #BluRoutes via the hotel’s web  site, or request a printed map from the hotel’s reception desk.

With  over 275 hotels, Radisson Blu flagship properties can be found in prime  locations, including major cities, airport gateways and leisure destinations  around the world.

For  a full list of participating hotels and more information, go to http://www.radissonblu.com/bluroutes.  To download the Radisson Blu One Touch app, visit https://itunes.apple.com/us/app/radisson-blu-one-touch/id708407920?mt=8

About Radisson  Blu®
  Radisson  Blu® is one of the world’s leading hotel  brands with more than 275 hotels in operation in 62 countries. Radisson Blu’s  vibrant, contemporary and engaging hospitality is characterized by a unique Yes  I Can!SM service philosophy, and all of its first class hotels  offer a range of signature features that are empathetic to the challenges of  modern travel, including the 100% Satisfaction Guarantee. Distinguished the  world over as the brand with Hotels Designed to Say YES!SM,  Radisson Blu offers a vivid visual celebration of leading-edge style where the  delight is in the detail. Radisson Blu hotels are located in prime locations in  major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also  includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®,  Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.  For reservations and more information visit, www.radissonblu.com.

About Carlson Rezidor Hotel Group
  Carlson Rezidor Hotel  Group is one of the world’s largest and most dynamic hotel groups and includes  more than 1,350 hotels in operation and under development totaling 180,000  rooms and a footprint spanning 105 countries and territories. The Carlson  Rezidor portfolio includes a powerful set of global brands: Quorvus Collection,  Radisson Blu®, Radisson®, Radisson Red, Park Plaza®,  Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.  In most hotels, guests can benefit from Club CarlsonSM, one of the  most rewarding loyalty programs. Carlson Rezidor Hotel Group employs 88,000  people worldwide and is headquartered in Minneapolis, Minn., and Brussels,  Belgium. Visit www.carlsonrezidor.com for more information.
 
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Contacts:

Renu Snehi, Senior Director PR, Brand &  Marketing Communication
  renu.snehi@carlsonrezidor.com

Christiane Reiter, Senior Director Corporate  Communication
  Christiane.reiter@carlsonrezidor.com