Radisson Blu Mammy Yoko, Freetown, proudly partners with Emmy & BAFTA award winners Insight TWI

26 Oct 2016

20161026-Charlie_Web_588x400.jpgRadisson Blu Mammy Yoko Freetown, Sierra Leone, is delighted to announce their partnership with a major documentary film production in Sierra Leone by multi-Emmy and BAFTA award winning production company Insight TWI.

The documentary, titled Sierra Leone: An Artist’s Journey, is the story of Charlie Haffner, the most celebrated theatre director in Sierra Leone — a West African nation stricken by poverty and civil war.

Charlie is embarking on a mission to stage the most ambitious play in Sierra Leone's history — a play he hopes will inspire a renewed spirit of national unity.

The documentary, produced by the multi-Emmy and BAFTA winning team at Insight TWI, will follow Charlie as he sets out to create a play unlike anything his people have seen before, a play to inspire those thinking of migrating to Europe to stay and help rebuild their nation.

Charlie’s play and the documentary about its creation are intended to unite the people of Sierra Leone around a shared sense of their past and a hopeful vision of their future — an effort which Radisson Blu Hotel, Mammy Yoko Freetown, Sierra Leone and Carlson Rezidor are proud and honored to support.

Radisson Blu Hotel, Mammy Yoko Freetown, Sierra Leone is hosting the film crew and working with the film's producers to enhance the film's cultural and economic impact. Radisson Blu played a critical role in 2014, for which it was globally recognized for its crisis communication plan and the support provided by the teams during the Ebola virus epidemic. A month after the Radisson Blu Mammy Yoko Hotel opened its doors in Freetown, Sierra Leone, the first case of Ebola was diagnosed in the country. Rezidor implemented a series of safety and security measures to prevent any of its staff or guests being infected. The Group also ensured transparent, continuous and regular communication with its employees, the media and relevant stakeholders to raise awareness about prevention methods and to clarify the myths surrounding the outbreak.

The Radisson Blu Mammy Yoko Hotel, Freetown was identified as the safest environment to stay or conduct business during the epidemic. It became the most trusted location in Sierra Leone for key media, international aid workers and government officials.

Johan Klang, General Manager of Radisson Blu Mammy Yoko hotel, said, “We are part of Sierra Leonne’s history and its future. We feel privileged to support Insight TWI on producing this phenomenal documentary to showcase the best of the beautiful people of Sierra Leonne, their struggles and their strengths and their incredible Yes I Can! spirit which mirrors our own.”

Jonathan Ossoff, Managing Director of Insight TWI, said, “We're honored to receive such significant support from Radisson Blu Hotel, Mammy Yoko Freetown, Sierra Leone. When most people hear the words 'Sierra Leone', they imagine poverty, war and disease. This documentary will show those people a side of Sierra Leone they've never even imagined. We hope it will bring not only hope and inspiration but also tourism and jobs.”

The film crew includes renowned Sierra Leonean journalist Sorious Samura of Insight TWI, Nick Fraser of the BBC (executive producer of Oscar winner Man on Wire), Grammy winner Daniel Platzman of the multi-platinum rock band Imagine Dragons, director Clive Patterson of Insight TWI, and executive producer Ron McCullagh of Insight TWI.

More information on the documentary is available at SierraLeoneTheFilm.com

For more information, contact the following offices:
Africa Office Media Contact:
Marie-Laure Blaise, Area Senior Marketing Manager, Africa and Indian Ocean
marie-laure.blaise@carlsonrezidor.com

Corporate Office Media Contact:
Renu Hanegreefs-Snehi, Vice President, Corporate Communications, PR & Reputation Management
Renu.Snehi@carlsonrezidor.com
+32 2 702 9241

Lucie Cardona, Corporate Communication & PR Manager
lucie.cardona@carlsonrezidor.com
+32 2 730 7832

Africa Public Relations Media Contact: Ogilvy Public Relations
Mahlodi Legodi, PR Account Manager
Mahlodi.legodi@ogilvypr.co.za
+272 11-709-6967

Film production contact:
Jonathan Ossoff
Managing Director, Insight TWI
ossoff@insightTWI.com

 

About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with nearly 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies and includes 1,400 locations in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide. Carlson Rezidor Hotel Group and its brands employ 90,000 people systemwide and is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com and follow on Twitter @carlsonrezidor.