Radisson Blu “turns your world Blu” for summer travel

29 May 2013


Radisson Blu launches campaign with contest to win trip around the world to not one - but a customized collection of dream destinations - as well as seasonal offers to hotels at home and abroad

Radisson Blu, Europe’s largest upper-upscale brand, is hoping to “Turn Your World Blu” this summer. The campaign features an online contest with a chance to win a trip around the globe with stays at the Radisson Blu hotels of your choice, as well as highlights a variety of original summer offers at Radisson Blu hotels at home and abroad.

“Wherever you most want to visit in the world - and whatever you most want to do - Radisson Blu can turn your dream into a reality,” said Rose Kutzli, Vice President, Branding. “With over 270 hotels in operation in 62 countries, Radisson Blu hotels span every corner of the world, and each hotel offers an experience more unique than the next.”

To enter the “Turn Your World Blu” (http://www.contest.radissonblu.com) online contest, visitors are asked to identify the perfect places and things they most wish to do on a dream vacation. From “Blu skies, sun and beaches” to “The Blu period: art & museums” to “New Blu you: learning hot new skills,” choices highlight the wide variety of experiences possible at Radisson Blu hotels. Participants must also complete two quick, playful questions about the Radisson Blu brand and their dream destination

One lucky winner will be chosen from contestants who are able to creatively describe why they wish to visit their dream destination. The “Dream Trip for Two,” consists of not just one, but a customized collection of up to thirty free nights at their favourite Radisson Blu hotel destinations around the world, plus Round the World Flight Award Tickets for two from the Lufthansa Miles & More program. The contest is open between now and August 15, 2013. Complete details, including official rules, are available online at (http://www.contest.radissonblu.com).

For further information, please contact
Christiane Reiter, Senior Director Corporate Communication, Christiane.Reiter@Rezidor.com
Renu Snehi, Senior Director Corporate Communication, Renu.Snehi@Rezidor.com

About Radisson Blu
Radisson Blu is one of the world’s leading brands with more than 356 hotels in operation and under development in 77 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of World of Radisson features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the HOTELS DESIGNED TO SAY YES!, TM Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu properties are located in prime locations and in major cities, airport gateways and leisure destinations across the world. For additional information, visit www.radissonblu.com.

About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, USA, and Brussels, Belgium.

http://www.rezidor.com, http://www.carlsonrezidor.com