Radisson Blu will redesign a hotel room based on winning Mood Board from Design Contest

30 Sep 2011


Radisson Blu, Rezidor’s upper upscale core brand, will redesign a hotel room based on the winning Mood Board from the brand’s recent summer contest: Participants were invited to design a hotel room that matches their unique style and personality. The jury awarded a Mood Board from Wim Alenus (Belgium) – his design will serve as inspiration for a newly done room at the Radisson Blu Royal Hotel, Brussels; and Wim will enjoy 30 free nights in “his” room over the period of one year. The designers of the top 10 Mood Boards have also won a weekend stay in the redesigned room.

“Eclectic, home sweet home, elegant, relaxing, real – these are some of the words the members of the jury used to describe the winning Mood Board”, said John Kennedy, Vice President Marketing and Customer Relationship Management at the Rezidor Hotel Group. “We loved this Mood Board because of its “feel at home” style and the Mood Board showed us the color scheme and the style of furniture Wim wanted in the room as well as the ambience”, added Eugene Staal, Rezidor’s Senior Vice President Technical Development.

Wim Alenus himself described his Mood Board as: Relax like a Sunday morning at home. Get rid of the sophisticated and overdone fake. Make hotel rooms real again!

To win, participants of Radisson Blu’s summer contest gave their Mood Board a name, added a short description and submitted it. Participants then collected votes for their Mood Boards to become one of five most voted Mood Boards. An additional six nominees were selected by an independent jury – and the winner was chosen from these 11 nominees.

With 12,345 Mood Boards in total to look at, the jury had a tough time selecting the winner. The jury consisted of Bart Canini, head of Creneau International, a global agency for design concepts; the famed Swedish designer Christian Lundwall; and Eugene Staal, Senior Vice President of Technical Development at Rezidor.

To learn more about the winning Mood Board and the nominees, please go to: www.design.radissonblu.com.

For further information please contact:

Christiane Reiter, Senior Director Corporate Communication
+32 2 702 9331, Christiane.Reiter@Rezidor.com

Renu Snehi, Director Corporate Communication
+32 2 702 9241, Renu.Snehi@Rezidor.com


About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group features a portfolio of more than 400 hotels in operation and under development with 88,800 rooms in over 60 countries.

Rezidor operates the brands Radisson Blu Hotels & Resorts and Park Inn by Radisson in Europe, Middle East and Africa, along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the new lifestyle brand Hotel Missoni.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The Corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.

For more information on Rezidor, visit www.rezidor.com