Radisson Blu® launches ‘BLUPRINT,’ A new interior design program for its global portfolio of hotels

04 Feb 2016

2016-02-03-BluPrint.jpgMINNEAPOLIS, BRUSSELS and SINGAPORE (February 4, 2016) - Radisson Blu®, one of the world’s leading hotel brands, today announced the launch of “BluPrint,” a new dynamic interior design offering for the styling of guest rooms, social and public spaces, as well as meetings & events. BluPrint is an innovative, coherent way to evolve a property’s design according to guests’ changing lifestyles and trends.

“The intention behind BluPrint is two-fold.  As guest behaviors and expectations continue to evolve, BluPrint allows for more multi-functional and flexible spaces resulting in an emotionally engaging and individual experience,” said Rose Anderson, Vice President, Branding, Radisson Blu. “For our owners, BluPrint provides more distinctive and localized styling while aiming to achieve process efficiencies across interior design and refurbishments.

As a pioneer with the world’s first design hotel in 1960 with the Royal Hotel, Copenhagen-–today known as the Radisson Blu Royal Hotel, Copenhagen-–Radisson Blu continues to be deeply rooted in its Scandinavian design heritage, while imparting iconic, stylish and sophisticated characteristics. Today, Radisson Blu has nearly 400 hotels in operation and under development in 90 countries.  

BluPrint is centered on three key aspects of the guest experience:

Guest room styling
BluPrint aims to blend definitive design classics with bespoke furniture, fixtures and fittings that revolve around core DNA components developed to create a perfect fusion of function and form. Flexible to influences of local culture and design, the room styling is bespoke to each location resulting in a variety of unique room configurations – a radically new approach to hotel design providing a more enriching and relevant guest experience.  

Social spaces
In the lobbies, BluPrint takes shape through the thoughtful selection of iconic furniture pieces, an attentive use of lighting and the flexibility to introduce unique elements according to the location of each hotel. Bars and restaurants come to life through a variety of concepts, some with a distinct identity, others more adaptable to local sensibilities. The common thread is exquisite food, thoughtful service and a relaxed mood.

Meetings & events
Breaking the conventions of a generic space conceived to accommodate corporate events as well as special celebrations, BluPrint creates an environment for meetings and events that comes to life with character and soul.
Radisson Blu will begin implementation of BluPrint this year across its global portfolio of hotels. Moving forward, it will form part of the brand’s comprehensive renovation and refurbishment program.

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About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 280 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information, visit www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

Media Contacts:

Europe, Middle East & Africa
Keum Roling, Carlson Rezidor Hotel Group | +32 2 702 9298 | keum.roling@carlsonrezidor.com

Americas
Ben Gardeen, Carlson Rezidor Hotel Group | +1 (763) 212-8129 | bgardeen@carlsonrezidor.com

Asia Pacific
Camilla Chiam, Carlson Rezidor Hotel Group I +65 6511 9297I cchiam@carlsonrezidor.com