Radisson Blu® launches a global contest to personalise the signature egg chair by Arne Jacobsen
The EggTM chair was originally designed for the SAS Royal Hotel, Copenhagen. Now, 55 years later, the Radisson Blu Royal Hotel, Copenhagen celebrates the icon and pushes the boundaries of design
BRUSSELS, MINNEAPOLIS AND SINGAPORE (Sept. 1, 2015) – Radisson Blu®, one of the world’s leading hotel brands, today announced a global design contest inviting participants to customize the iconic egg chair, originally created by the legendary Danish architect and designer Arne Jacobsen for the SAS Royal Hotel, Copenhagen. Now the Radisson Blu Royal Hotel, Copenhagen, is recognized as the world’s first designer hotel.
An expert jury will select the contest’s grand prize winner, who will receive a customized version of their winning egg chair design and a 3-night VIP trip to Copenhagen, Denmark. The winning design may become part of the brand’s new interior design scheme that will launch later this year. In addition, a miniature travelling exhibition of the top 15 finalists will be displayed at selected Radisson Blu hotels around the world throughout 2016.
“While many new award-winning Radisson Blu hotels have been built since 1960, the Radisson Blu Royal Hotel, Copenhagen remains a unique example of contemporary design within the Carlson Rezidor Hotel Group as well as the hotel industry,” said Rose Anderson, Vice President Branding. “Radisson Blu continues to push forward its strong heritage and affiliation with design by working with the world's top architects and designers to create spectacular and iconic landmark hotels.”
Radisson Blu guests and design enthusiasts will have the opportunity to design their very own egg chair using an online chair configurator at design.radissonblu.com. The contest runs from the 1st September through to 13th October 2015. Each week three finalists will be selected, with two selected by the public and one selected by a member of the expert jury. The winning design will be chosen from the 15 finalists by the expert jury.
With more than 280 Radisson Blu hotels and resorts in operation in 62 countries, the brand provides a full range of innovative design led products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can!SM philosophy.
For more information and contest rules please visit design.radissonblu.com
About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 280 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.
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