Scandinavia’s first Radisson RED ready to rock Aarhus, Denmark

30 Jul 2020


Located in the heart of Denmark’s second biggest city and vibrant cultural hub, Radisson RED Aarhus is pleased to open its doors and welcome guests to a new urban hotspot geared towards the social and modern traveler.

“With statement design, spacious rooms with big balconies and maximalist details in the form of bold patterns and pops of color, the first Radisson RED hotel in Scandinavia is a true multisensory experience. This is a great start for Radisson RED in the Nordic region, with new properties planned in both spectacular Reykjavik, Iceland and urban Oslo, Norway. With this reinforcement of our position as the leading international hotel group in the Nordics, we look forward to welcoming guests and introducing our Radisson RED offering to the region,” comments Tom Flanagan Karttunen, Area Senior Vice President for Radisson Hotel Group in Northern and Western Europe.

Radisson RED Aarhus is mere steps from some of the city’s most sought-after cultural attractions, including the ARoS, Musikhuset and the central food market, perfect for guests to immerse themselves in the local culture. Set to become the city’s new “living room,” the hotel features bold artwork and invites locals and travelers to come together for a creative and social experience.

The lively hotel offers 78 spacious rooms and suites with balconies, an inviting lobby area that doubles as a creative hangout, a trendy restaurant and a stylish bar. The lobby seamlessly blends hotel, lounge, and bar into one. For style-savvy business travelers, inspiring meeting rooms with state-of-the-art technology offer the perfect space to be creative and dream.

“Radisson RED Aarhus is the perfect spot for travelers looking for a trendy Nordic aesthetic with industrial design elements. The hotel’s design is what we call effortlessly fashionable, with a strong local focus. Radisson RED follows a relaxed, everything-goes policy with a cool service app and BYOD (bring your own device) tech for instant connectivity”, explains Helene Hallre, Cluster General Manager Radisson RED Aarhus & Radisson Blu Scandinavia Hotel, Aarhus.

For hungry guests, the destination restaurant, Fred & Co., offers locals and in-house guests casual dining and modern gastronomy. Fred & Co’s menu is packed with farm-fresh ingredients, bright colors and bold flavors. With 24/7 fitness facilities, free Wi-Fi, plug-and-play connectivity, there’s something for every lifestyle and schedule.

As part of the preparations for its opening, Radisson RED Aarhus has implemented Radisson Hotel Group’s Radisson Hotels Safety Protocol. This program of in-depth cleanliness and disinfection procedures, made in partnership with SGS, ensures the continued health, safety and security of guests, team members and partners.

Radisson RED is Radisson Hotel Group’s upscale, select service hotel brand launched in 2018. Radisson RED Aarhus is the first ever Radisson RED to open in the Nordic region. Radisson Hotel Group is the leading international hotel group in the Nordic region, with Radisson Blu, Radisson Collection, Radisson RED and Park Inn by Radisson properties across all 5 countries.


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Explore Aarhus with Radisson RED:




Arild Hovland, Senior Vice President, Business Development – Nordics

Alexandra Lindvik, Area Director PR & Communications, Nordics, Eastern Europe, Russia & Turkey

Lucie Cardona, Director, Corporate Communications, EMEA


Radisson RED is an upscale, select service hotel brand that presents a playful twist on the conventional. Radisson RED injects new life into hotels through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun. Radisson RED hotels are in vibrant, urban locations. Always fresh, Radisson RED hotels give their guests endless opportunities to tune in and out – switching effortlessly between business and leisure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards.

Radisson RED is a part of Radisson Hotel Group, which also includes Radisson Collection, Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson, brought together under one commercial umbrella brand Radisson Hotels.

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Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. Its signature service philosophy is Every Moment Matters.

Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson, brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.


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